It is one of the most common dilemmas business owners face when thinking about search engine optimization: do I roll up my sleeves and learn it myself, or do I hand it off to someone who does this for...
When you have decided that professional SEO help is the right move, a second decision follows almost immediately: do you hire an agency or a freelancer? Both can deliver excellent results. Both can...
Case studies are the closest thing the SEO industry has to a proof of work. They are what agencies point to when you ask the most important question in any hiring conversation: can you show me that...
It is one of the most common frustrations business owners have with SEO: they are paying a monthly retainer, receiving reports full of terminology they do not fully understand, and struggling to...
If you run a business that serves customers in a specific location — a restaurant, a law firm, a plumber, a dental practice, a retail shop — local SEO is one of the highest-return marketing...
Signing a contract with an SEO agency or freelancer is one of the most important steps in the hiring process — and one of the most commonly rushed. Business owners eager to get started, or reassured...
Most business owners approach the agency selection process the wrong way. They sit through a presentation, ask a few polite questions, compare pricing, and make a decision based largely on how...
Hiring an SEO professional through an online marketplace or professional network is one of the most accessible routes to quality help — particularly for businesses that are not yet ready for a full...
One of the most uncomfortable realities of hiring an SEO company is how difficult it can be to evaluate whether they are actually doing what you are paying them to do. The work happens largely behind...