No vanity metrics. No cherry-picked screenshots. Here's exactly what we did, what broke, what we fixed, and what moved.
Three engagements. Three different problems. Same obsession with getting it right.
A competitive London food scene with poor local rankings, low CTR despite impressions, and heavy dependence on paid delivery platforms. Objective: own the search real estate, cut platform dependency.
A healthcare site redesign wiped out years of SEO equity overnight — URL structure changed without redirects, mass 404s, key pages deindexed. This was a recovery project, not a growth play.
What we fixed: Audited broken URLs → structured redirect implementation → re-indexing requests for priority pages → technical cleanup → internal link rebuild → crawl monitoring. Position below 10 confirms ranking stability restored.
Previous agency had 1.05M impressions and only 0.7% CTR — traffic driven by informational queries, no commercial keyword focus, product pages underutilized. Classic "busy but broken" SEO.
Our fix: Intent-first keyword filtering → rewrote titles/metas for clicks → boosted internal links to product and category pages → dropped non-converting informational traffic dependency. Clicks grew 60%+ without ranking position change.
Indulgeo had 1M+ impressions and almost no revenue from SEO. Volume-chasing without intent filtering is the most common agency failure mode. We fix strategy before we fix anything else.
Gunasheela lost years of equity in a single migration because nobody mapped old URLs to new ones. Technical recovery must precede any growth work — you can't rank what Google can't index.
Gurugura didn't need more content — it needed sharper geo-intent signals and click-worthy meta. 10.7% CTR in a food niche is a signal that searchers recognized exactly what they were clicking.
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